Groundbreaking digital benchmarking tool set to propel South African logistics industry forward

GoMetro announced the launch of a free online tool to help logistics fleet owners measure their readiness for adopting and embracing digital tools in their day-to-day operations.

GoMetro, a fleet management software platform dedicated to enhancing the operations of fleets worldwide, has launched a free online assessment tool to help companies measure how fit and ready their businesses actually are to digitalize. The tool, at provides organizations with a Digital Maturity Scorecard that helps fleet owners identify where the opportunities are to adopt digital tools in their day-to-day operations. 

Whether it is sign-on-glass, monitoring sub-contractor vehicles through shared telematics feeds, connecting to the CANBUS of your own fleet, tracking and improving driver behaviour, or connecting your tyres to the cloud for real-time pressure and temperature monitoring – digital tools are changing the way freight and logistics operates.  

According to Justin Coetzee, the CEO of GoMetro, there is significant confusion surrounding the true meaning of digitalization. The term is often overused and misunderstood, as it is mistakenly equated with the mere conversion of analog data to digital format. There is also a danger that digitalization is seen as a silver bullet that can solve all operational issues.  However, Coetzee clarifies that digitalization involves strategically integrating technology into an organization and transforming data into actionable insights using the right digital tool for the right job at the right time.

A comprehensive 3-step process designed to guide you through a successful digitalization journey

At GoMetro, we understand the challenges faced by logistics companies in today’s fast-paced and ever-evolving landscape with more and more software vendors knocking on the door with unverified promises and pitches. That’s why GoMetro has developed a comprehensive 3-step process designed to guide you through a successful digitalization journey, starting with the Digital Maturity Assessment.

By answering the GoMetro Digital Maturity Assessment’s 24 questions at, respondents will be provided with a Digital Readiness Rating which reveals how ready their business is to digitalize, and what the next steps are to embed digital transformation into their company.

The assessment is based on cutting-edge research and evaluates five business areas that impact digitalization: Communication, Digital Innovation, Environment, Management, and Security.

“This online tool is the first in a comprehensive 3-step process designed to guide you through a successful digitalization journey. It will not give the full picture, but it is a good first step in knowing how to measure your current digital maturity level accurately, uncover your strengths and identify areas for improvement, and provide a solid foundation for your digital transformation,” says Coetzee.

Stay competitive in the ever-changing market

Fleet owners operate in a highly competitive space. The risk of losing market share to competitors who are rapidly adopting technology solutions can be minimized if you can position your operations for growth and stay competitive in the ever-changing market.

“Embracing solutions that empower you to better manage mobility, optimize resources, and enhance customer satisfaction can be a real competitive edge that catapults logistics companies beyond the reach of their competitors,” concludes Coetzee.

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